Marbella, March 30th, 2025
It all begins with an idea.
It’s wild how time flies and ideas turn into reality. How did we get here? What am I even doing here? Was it a calculated plan or was it always meant to be like this? Maybe both.
We’d just spent the last month in Prague, shooting a proof-of-concept (short) film for our upcoming feature. It was me, my buddy Rodrigo, a director from Mexico, Carlos (or “Mingo,” as we call him), and Viki.
We worked with some incredible, Netflix-level actors like Arón Piper and Brays Efe. It wasn’t our first time with Arón—actually, he’s the reason we all ended up here in the first place. Everything’s connected in ways you don’t always see. What you do today might come back to shape your life three years later. I learned that early on, and I still feel the ripple effects every day.
That’s why we have to go back.
Back to March 23rd, 2023 - a day before Arón’s show in Prague. I brought some weed onto the tour bus, and the first thing I heard was: “Mi hermano, ¿cómo estás?” It was Rodri, in his pajamas. a complete stranger who would soon become one of my closest friends.
I was nervous. Everything felt way too complex. That night, we were supposed to shoot a music video two hours outside of Prague, at the Lasvit factory. And this wasn’t just a casual shoot—we had everything you could imagine, including a massive construction crane. I wanted Arón to levitate.
To make things more intense, we had just four hours with the artist before he had to get back to the hotel and rest for the next day’s show.
IMPUT NO. 1
—
I know—I was ridiculously ambitious. Back then, doing something great meant doing it as big and complicated as possible. I’d also decided I wasn’t just the producer—I was the director too. I won’t make that mistake again.
You have to understand—my past experiences with artists, especially rappers, were full of ego, tension, and pushing boundaries. Rudeness was part of the daily routine. But this time, it was different. For the first time.
—
We were running out of time. The set wasn’t ready, the lights were still off, and most of what I had imagined looked nothing like reality. I could feel an internal breakdown creeping in. I had to walk away, clear my head, and figure out the next move.
—
IMPUT NO. 2
I’m used to stress. But I’m not used to losing (As much arrogant as it sounds). And that night, it felt dangerously close.
For further understanding: I come from a family where the pressure to succeed was hardwired into me from the start. Rest wasn’t part of the equation, and it shaped me. I keep circling back to it—but it’s also important to not win sometimes. To understand that every success is built on a pile of struggles. And that most of it? It’s in your head. What feels like failure might actually look like success through someone else’s eyes. But one thing is clear, it is super important to fail. Only thing I would recommend is to fail quickly. Try stuff and try something else. Don’t spend too much time crying over spilt milk.
—
Then I felt a hand on my shoulder. It was Rodri. He saw everything written on my face. He didn’t say much—he just wanted to help. And somehow, he calmed me down. We wrapped the shoot, got the final shots, and headed back to Prague. I was completely exhausted. The moment we finished, I collapsed from the weight of it all. But hey, we somehow did it.
Next day we had a show and than they left. But